the product naming blog

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May 23, 2006

Links Du Jour 05-23-06

  • Nike Steals Logo from Poor London Borough - This must be some kind of mistake. If so, I would imagine Nike will pay what the borough of Hackney asks. It just seems impossible that Nike did not do the brand name research on this one...
  • Co-Creation and the One-Percenters - I firmly believe that it's the fanatical one percenters — that one small fraction of your customer base who just adore your brand and all it stands for — who push a brand name into being an icon. The field of brand naming takes its cues from legends like Harley-Davidson, Nike, and, more recently, iPod, product names that fans have made their own.
  • SanDisk wants you to say iDon't - An interesting attack on the iPod name that compares iPod users to sheep and clones. SanDisk, a rival mp3 player company (if there really is one) has set up a site that takes the mickey out of iPod by making fun of its name, but I agree with Tim Nudd: it will do little to stop the iTatorship. The iPod is just iconic brand naming.

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Posted by William Lozito at May 23, 2006 12:23 PM
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