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May 22, 2006

Links Du Jour 05-22-06

  • - Product placement in TV shows and movies is here to stay and a great way of building authenticity into your brand naming. I agree with David Kiley: if the client wants you to write a script with an Oreo cookie in it, so what?
  • - What can I say? This is EXPLOSIVE brand naming. Maybe a little too warlike for these times, but then again these guys now have to compete against Hulk Hogan, as I noted on May 11th in my post about the .
  • - We covered the fictional but promoted in real life Hanso Foundation name from Lost in an . Now, real life Jeep has embedded its name in Hanso branding material, and created a fake history around the relationship. This has, of course, done two things: brought the Jeep brand name to the attention of legions of Lost fans and set a new standard for brand name research: this time, the consumer does the legwork.

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Posted by William Lozito at May 22, 2006 10:16 AM
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