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May 22, 2006
Links Du Jour 05-22-06
- Complaints From Hollywood Writers Ring Hollow - Product placement in TV shows and movies is here to stay and a great way of building authenticity into your brand naming. I agree with David Kiley: if the client wants you to write a script with an Oreo cookie in it, so what?
- Bomba Drink in Grenade Package - What can I say? This is EXPLOSIVE brand naming. Maybe a little too warlike for these times, but then again these guys now have to compete against Hulk Hogan, as I noted on May 11th in my post about the Hulk Energy product name.
- 'Lost' plot thickens with online Jeep tie-in - We covered the fictional but promoted in real life Hanso Foundation name from Lost in an earlier post. Now, real life Jeep has embedded its name in Hanso branding material, and created a fake history around the relationship. This has, of course, done two things: brought the Jeep brand name to the attention of legions of Lost fans and set a new standard for brand name research: this time, the consumer does the legwork.
Technorati Tags: Product Placement, Bomba, Beverage Naming, Hanso Foundation, Lost, Jeep, Brand Research
Posted by William Lozito at May 22, 2006 10:16 AM
Posted to Automotive
| Beverages
| Brand Name Research
| Brand Naming
| Marketing
| Media and Entertainment
| Product Naming
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