the product naming blog

« Links Du Jour 05-18-06 | Main | Product Naming: Vodafone Japan Goes Soft. »

May 19, 2006

Links Du Jour 05-19-06

  • - The Supreme Court has come down hard on those nasty people who we in the product naming business refer to as "patent trolls" and who others think of as name leeches. I'm talking about those people out there who patent your company name so they can hold you to ransom to get it back. It's a shame this law does not apply in South Africa, where Charlize Theron's .
  • - Lesson One in the business of product naming: spell your brand name correctly. Especially if you're talking about a place everyone knows and if you're trying to get elected in that place.
  • - From a product naming perspective, we've noticed that names beginning with "I" used to be trendy (iPod), then "my" (My Space), now "You or your". Amazon is naming its media browser Your Media Library, allowing users to browse through past purchases and share this information with others. Rubel sees it as an emerging social commerce application. I'm interested in the fact that it is called "Your Media Library" and not "My Media Library".

Technorati Tags: , , , , , , , , ,

Posted by William Lozito at May 19, 2006 8:13 AM
Posted to | | | | | |

Trackback Pings

TrackBack URL for this entry:

1 Comment

Surely they're trademarking the names, not patenting them--patents are for methods and formulas.

Leave a comment