May 19, 2006
Links Du Jour 05-19-06
- Supreme Court makes it Harder to Be A Patent Predator - The Supreme Court has come down hard on those nasty people who we in the product naming business refer to as "patent trolls" and who others think of as name leeches. I'm talking about those people out there who patent your company name so they can hold you to ransom to get it back. It's a shame this law does not apply in South Africa, where Charlize Theron's production company name has been poached.
- Saskatchewan Party impresses no one by misspelling 'Saskatchewan' in TV ad - Lesson One in the business of product naming: spell your brand name correctly. Especially if you're talking about a place everyone knows and if you're trying to get elected in that place.
- Amazon Launches a Media Browser - From a product naming perspective, we've noticed that names beginning with "I" used to be trendy (iPod), then "my" (My Space), now "You or your". Amazon is naming its media browser Your Media Library, allowing users to browse through past purchases and share this information with others. Rubel sees it as an emerging social commerce application. I'm interested in the fact that it is called "Your Media Library" and not "My Media Library".
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