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May 18, 2006
Links Du Jour 05-18-06
- Lego My Eggo - This is a great example of cooperative branding and product naming that was begging to happen. Leggo has partnered with similar sounding and target-market-sharing Eggo to create Leggo-shaped Eggo waffles. As illustrated in our March 29th blog post, the Eggo-Lego partnership is pure promotional poetry.
- Haagen-Dazs branded stamps - Philately may be the last frontier for brand naming. Get your name on the stamp and you not only send it around the world, you get the postman thinking about it, too. In this case, score one for ice cream lovin' stamp collectors.
- Take Your Job and Brand It! - Fascinating post on how to brand your job that referenced the ultra-cool Whirlpool Duet. Interesting note on applying the White Rabbit Group's brand ownership forces to your job.
Technorati Tags: Eggo, Lego, Philately, Whirlpool, Co-branding
Posted by William Lozito at May 18, 2006 2:05 PM
Posted to Brand Naming
| Branding
| Durable Goods
| Food
| Linguistics
| Marketing
| Naming
| Product Naming
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