May 16, 2006
Links Du Jour 05-16-06
- Budweiser wants you to hit the sauce - Budweiser has put its brand name on a new line of BBQ sauces, and this looks like an extension that will work. I agree with Adam Finely that a Jim Beam pancake syrup is NOT a good thing, though.
- iPod Phone one step closer - It's official. SoftBank Corporation went into partnership with Apple Computer Inc. in Japan's mobile phone business. They will jointly develop new cell-phone units in which iPod music players are built in. Will this product name follow Apple's naming convention and go with iPhone?
- Diane Keaton Signs with L'Oreal - Great move guys. Linking your product to the brand name of a gracefully aged movie star is a good branding move.
- 6 Stages of Branding - Here is a pretty good piece on brand naming basics. It illustrates the importance of solid brand name research.
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