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May 16, 2006

Links Du Jour 05-16-06

  • - Budweiser has put its brand name on a new line of BBQ sauces, and this looks like an extension that will work. I agree with Adam Finely that a Jim Beam pancake syrup is NOT a good thing, though.
  • - It's official. SoftBank Corporation went into partnership with Apple Computer Inc. in Japan's mobile phone business. They will jointly develop new cell-phone units in which iPod music players are built in. Will this product name follow Apple's naming convention and go with iPhone?
  • - Great move guys. Linking your product to the brand name of a gracefully aged movie star is a good branding move.
  • - Here is a pretty good piece on brand naming basics. It illustrates the importance of solid brand name research.

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Posted by William Lozito at May 16, 2006 7:42 AM
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