May 11, 2006
Links Du Jour 05-11-06
- Hogan Knows best (about energy drinks) - It seems there's yet another entry in the energy drink market. Hulk Hogan is getting an energy drink named after himself. Hulk Energy.
- Variation on a Theme - Philips Consumer Products has introduced a new product for men with an interesting brand name: the Philips Norelco Bodygroom. Jennifer Whetzel points out their viral site and asks, "If you're a guy, would you buy one?"
- Advertising for birds - I have to admit this is a pretty cool example of getting some truth behind your product naming. Check it out.
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» Links Du Jour 05-22-06 from Strategic Name Development Product Naming Blog
Complaints From Hollywood Writers Ring Hollow - Product placement in TV shows and movies is here to stay and a great way of building authenticity into your brand naming. I agree with David Kiley: if the client wants you to write a script with an Oreo c... [Read More]
Tracked on November 17, 2006 3:23 AM