« Brand Architecture: The Sophistication of Motorcycle Brand Names | Main | Company Naming: The Lucent-Alcatel Merger Challenge »
May 11, 2006
Links Du Jour 05-11-06
- Hogan Knows best (about energy drinks) - It seems there's yet another entry in the energy drink market. Hulk Hogan is getting an energy drink named after himself. Hulk Energy.
- Variation on a Theme - Philips Consumer Products has introduced a new product for men with an interesting brand name: the Philips Norelco Bodygroom. Jennifer Whetzel points out their viral site and asks, "If you're a guy, would you buy one?"
- Advertising for birds - I have to admit this is a pretty cool example of getting some truth behind your product naming. Check it out.
Technorati Tags: Hulk Energy, Hogan Knows Best, Philips, Philips Consumer Products, Philips Norelco Bodygroom, Bodygroom, Jennifer Whetzel, Friskies
Posted by William Lozito at May 11, 2006 8:26 AM
Posted to Beverages
| Consumer Electronics
| Marketing
| Naming
| Product Naming
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/3251
Listed below are links to weblogs that reference Links Du Jour 05-11-06:
» Links Du Jour 05-22-06 from Strategic Name Development Product Naming Blog
Complaints From Hollywood Writers Ring Hollow - Product placement in TV shows and movies is here to stay and a great way of building authenticity into your brand naming. I agree with David Kiley: if the client wants you to write a script with an Oreo c... [Read More]
Tracked on November 17, 2006 3:23 AM
Leave a comment