May 10, 2006
Links Du Jour 05-10-06
- What's in an open-source name? - Product names for open-source software are not as protected as regular trademarked names are. Autodesk Inc. of CA named it's MapGuide product Mapserver Enterprise. The University of Minnesota already uses that product name, and developers view Autodesk's move as stealing.
- Goodyear narrows new blimp name to 10 contest finalists - 21,000 names have been submitted so far to rename the Goodyear blimp through nametheblimp.com, illustrating the value of conducting brand name research among your market. There are several finalists. I happen to like The Spirit of Peace. The winning name is announced in June.
- Beckham to join 'Got milk?' ad campaign - David Beckham wants to "raise his profile" in the USA to help his soccer schools "take off". Will combining the equity in the milk campaign with his own brand name do it? I'm more impressed that Annie Liebovitz is part of it. Now there's a legendary brand name for you.
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