the product naming blog

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May 8, 2006

Links Du Jour 05-08-06

  • - Ever heard of the Hanso Foundation brand name? No? That’s because it doesn’t exist, but it's still being used to sell Mp3 players to Lost lovers, who know the name as a fictional company. Heck, the Manuscript that one of the characters reads on Lost is now a bestselling book on Amazon. This might be a new trend in product naming: building up fictional brand names to sell...anything.
  • - No, you cannot steal a company slogan to get votes, even if you are actually called Brown. This is basic trademark law.
  • - Doh! Is this brand naming for pre-schoolers or what? Do we really miss this scent so much? Does it really signify “creativity” as the makers claim or is it a sure tip off that your date has...issues?

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Posted by William Lozito at May 8, 2006 9:48 AM
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