May 28, 2006
Edmonton, Alberta: Another Silly City Slogan
I am becoming more and more convinced that cities and states should save their money used to develop a slogan or tagline.
Now it's Edmonton's turn. I am very fond of our neighbors to the north, but I think they suffer from the same slogan myopia we do in the states.
Edmonton is where "The Great One" played hockey in 1979-1988. Wayne Gretzky that is. Edmonton is home of one of the largest enclosed malls in the world - the West Edmonton Mall.
And Edmonton is first and foremost associated with "cold" among journalists based on a recent survey conducted by the Edmonton Economic Development Corporation (EEDC).
So why would the EEDC select "Edmonton. It's Cooler Here?" I realize the intended meaning of "cooler" is "hip."
But is would be like Las Vegas going with "Las Vegas. It's Hotter Here."
Sorry EEDC, the new Edmonton slogan makes no sense. It's another example of slogan myopia not unique to Canada, the U. S. or other cities and countries for that matter.
Here are some other perspectives on Edmonton and its new slogan:
- Kerry Diotte of The Edmonton Sun writes that the city's new slogan is not so cool.
- The Battle of Alberta, a blog about the rivalry between the province's two NHL teams, questions whether “cool” is still a cool word.
- One has to wonder if it's the city's “coolness” that leads its citizenry to set things on fire when the Oilers win an important game.
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