May 7, 2006
Brand Naming: The Reports of Gu Ge's Death
In my April 30th post regarding the Gu Ge brand name, I suggested that resistance to the Gu Ge brand name in China "was a whisper."
Another week has passed, and it’s fair to say that with only 2,680 additional Chinese of out 1,307,000,000 voicing displeasure with the Gu Ge name, it’s not even a whisper. Again, relating this increase to the difference in population between the U. S. and China, the increase equates to the population of Elk Mountain, Wyoming.
A Gu Ge Deathwatch? Hardly. To paraphrase Mark Twain, "The reports of Gu Ge's death have been greatly exaggerated."
Posted by William Lozito at May 7, 2006 9:52 AM
Posted to Brand Naming
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