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May 7, 2006

Brand Naming: The Reports of Gu Ge's Death

Gu GeIn my April 30th post regarding the Gu Ge brand name, I suggested that resistance to the Gu Ge brand name in China "was a whisper."

Another week has passed, and it’s fair to say that with only 2,680 additional Chinese of out 1,307,000,000 voicing displeasure with the Gu Ge name, it’s not even a whisper. Again, relating this increase to the difference in population between the U. S. and China, the increase equates to the population of Elk Mountain, Wyoming.

GoogleA Gu Ge Deathwatch? Hardly. To paraphrase Mark Twain, "The reports of Gu Ge's death have been greatly exaggerated."

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Posted by William Lozito at May 7, 2006 9:52 AM
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4 Comments

From where are you gettng the 2,680 number?

China Law

I think they're taking the 10,000 mentioned in a previous post and comparing that to the current total at noguge.com (which is a little under 13,000 as I write this).

China Law Blog,

On April 30, 2006 approximately 10,000 Chinese consumers had registered their dissatisfaction with the Gu Ge brand name at: www.noguge.com/.

At the time I wrote this blog, Sunday, May 6, 2006, about 2,680 additional Chinese consumers noted theire displeasue with he Gu Ge brand name.

At this second, the increase is only 2785.

Elk Mountain, Wyoming is one of the smallest towns in the United States. I'm sure it a beautiful town to live in. I only used Elk Mountain, Wyoming to make the point that not very many Chinese consumers are registering an objection to the Gu Ge brand name.

Thank you.

I have no problem with your using Elk Mountain, which I am sure is a beautiful town. I attended college in Grinnnell, Iowa, and could not have been prouder when the DOT would run ads saying that the 55 mph speed limit had saved the same number of lives as people living in Grinnnell, Iowa.

I was just curious because numbers in China are always so tough to come by.

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