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May 10, 2006

Brand Architecture: The Sophistication of Motorcycle Brand Names

NameIn an April 30th , Paul Duchene discusses the brand architecture or masterbrand strategy of major motorcycle manufacturers in detail.

It's quite an in-depth article. Duchene interviewed many within the motorcycle industry, including manufacturers and dealers.

I was also asked to on the brand architecture or masterbrand strategy being employed by the major motorcycle manufacturers.

This article makes for a very interesting read for anyone interested in motorcycles, brand architecture, or a masterbrand strategy.

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Posted by William Lozito at May 10, 2006 10:35 AM
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