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May 10, 2006

Brand Architecture: The Sophistication of Motorcycle Brand Names

In an April 30th Chicago Tribune article, Paul Duchene discusses the brand architecture or masterbrand strategy of major motorcycle manufacturers in detail.

It's quite an in-depth article. Duchene interviewed many within the motorcycle industry, including manufacturers and dealers.

I was also asked to comment on the brand architecture or masterbrand strategy being employed by the major motorcycle manufacturers.

This article makes for a very interesting read for anyone interested in motorcycles, brand architecture, or a masterbrand strategy.

Technorati Tags: Paul Duchene, Chicago Tribune, Masterbrand Strategy, Brand Architecture, Motorcycle Brands

Posted by William Lozito at May 10, 2006 10:35 AM
Posted to Brand Architecture | Brand Naming | Durable Goods | Marketing | Product Naming

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