May 25, 2006
Baltimore: Get In On It Slogan Announced
Baltimore’s new slogan, “Get In On It”, and tourist campaign was formally released yesterday, Wednesday, May 24th.
To learn more about the process the Baltimore Area Convention and Visitors Association (BACVA) went through to develop the new slogan and to view the TV commercial based on “Get In On It” go to areyouinonit.com.
The BACVA site includes the following sections regarding the new slogan:
- The Brand
- The Research
- The Campaign
- The Buzz
The TV spots did not do anything to motivate me to want to visit Baltimore, but than again, I'm not the target market. Sorry BACVA, I think the TV spot is lame.
By the way, I was surprised to find that the BACVA defines the target market as females 35 to 64.
Don’t men have any say about where to vacation?
Here are some more opinions on the new slogan:
- Side of Gravy takes exception to the view that "Get in on it" doesn't really say anything about the city, noting that “Our city is full of questionable transactions and shady dealings of all shapes and sizes.”
- Baltimore Crime says that another $1.2 million is to be spent on television spots with a musical jingle based on the slogan.
- Rebuilding Place in the Urban Space lists a number of positive associations with the city, and states that the slogan fails to call forth any of them.
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» Finally, A Tourism Slogan That Works! from Strategic Name Development Product Naming Blog
The newly-minted Michigan State tourism slogan is “Find Your True North.” Now that’s a positioning Michigan can own, unlike Baltimore’s “Get In On It,” for instance. Does this sound to good to be true? I am sorry to report i... [Read More]
Tracked on November 15, 2006 8:37 PM