May 21, 2006
A Tale of Two Slogans
Here we go again. New tourism slogans.
This time it’s a slogan for Wicomico County within the Delmarva Peninsula area where Delaware, Maryland and Virginia meet, and another slogan for the city of Baltimore.
The new Delmarva slogan is “Discover Delmarva’s Hidden Treasures” while the new Baltimore slogan, to be announced Monday, is “Get In On It”, which was reportedly chosen over “The City You Savor,” “Breeze Into Baltimore,” “All City, No Hurry” and “Enjoy The Pace.”
Here are a few questions to consider regarding these two slogans for different areas of Maryland:
- Which slogan do you like better?
- Which one was developed for free?
- Which slogan cost $500,000 to develop?
But for those of you who don’t have the time, “Discover Delmarva’s Hidden Treasures” was developed by nine students at Salisbury University while Baltimore’s “Get In On It” was penned by a naming consultant.
The obvious question, “Is a slogan worth $500,000?” is like asking “Is that house worth $500,000?” For the latter, if someone buys the house, the answer is yes.
For the former, I bet “Get In On It” will leave many Baltimore residents scratching their heads.
Finally, will tourists want to get in on a city with the negative perceptions of Baltimore? Only time will tell.
Here are some additional views on the new Baltimore slogan:
- Crablaw's Maryland Weekly is not impressed.
- Maryland Politics Now offers up a few of their own free alternatives.
- Just Ad Orange wonders what the slogan actually has to do with Baltimore.
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