April 26, 2006
Windstream - This Brand Name is a Winner
Communications stalwart Alltel has changed its name to Windstream and will trade on the NYSE as “WIN”, allowing it to ‘win’ with customers (or so the new CEO Keith Paglusch hopes).
The company will be formed through the spin-off of Alltel’s communications business and its merger with VALOR communications, forming a formidable voice, broadband and entertainment brand for the rural USA.
The Windstream name, I feel, is an attractive one and perfectly placed, as the company will function in the “windstream” of this huge merger and of what remains of Alltel itself, which will be a pure-play wireless service for about 11 million customers across 34 states.
I also must say that having a ticker name like ‘WIN” is pretty nifty - it is surprising that it wasn't snapped up years ago following some brand name research by another company.
The typography and fonts, as well as its Web site, look fresh and new, and the green Windstream logo recalls wind, electrical communication and long distance - not to mention the green hills of Southeast America.
Well done and good luck, Windstream.
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