April 11, 2006
Virgin and SN Brussels To Announce A New Airline Brand Name
I have high expectations for this new airline brand name. Anything Virgin touches turns to gold. I expect the same to happen here. Virgin Express and SN Brussels Airlines are set to jointly introduce a new brand name in the coming months.
The new brand name will be positioned as the "modified traditional" segment of airline carriers with two types of classes: Comfort 1 and Comfort 2, with each class offered under different brand names that have yet to be announced.
This will be an interesting naming challenge, because the comfort category will be further segmented to different target markets, allowing the carrier to expand its horizons.
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