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April 11, 2006

Virgin and SN Brussels To Announce A New Airline Brand Name

Virgin ExpressI have high expectations for this new airline brand name. Anything Virgin touches turns to gold. I expect the same to happen here. Virgin Express and SN Brussels Airlines are set to jointly a new brand name in the coming months.

SN BrusselsThe new brand name will be positioned as the "modified traditional" segment of airline carriers with two types of classes: Comfort 1 and Comfort 2, with each class offered under different brand names that have yet to be announced.

This will be an interesting naming challenge, because the comfort category will be further segmented to different target markets, allowing the carrier to expand its horizons.

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Posted by William Lozito at April 11, 2006 2:43 PM
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