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April 20, 2006

The VW Jetta: Safe Happens

In an earlier , I commented on how impressed I was with DDB Canada's Drinking Driving Counterattack campaign on drunk driving. That's why I was surprised to see the most recent Volkswagon Jetta commercial that looks eerily similar to the Drinking Driving Counterattack spot.

They say that imitation is the sincerest form of flattery. I can't imagine how Volkswagon's new tagline, Safe happens, could be more flattering to the Drinking Driving Counterattack campaign.

View the new Jetta spot below.

Posted by William Lozito at April 20, 2006 9:07 AM
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