April 20, 2006
The VW Jetta: Safe Happens
In an earlier blog post, I commented on how impressed I was with DDB Canada's Drinking Driving Counterattack campaign on drunk driving. That's why I was surprised to see the most recent Volkswagon Jetta commercial that looks eerily similar to the Drinking Driving Counterattack spot.
They say that imitation is the sincerest form of flattery. I can't imagine how Volkswagon's new tagline, Safe happens, could be more flattering to the Drinking Driving Counterattack campaign.
View the new Jetta spot below.
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