the product naming blog

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April 7, 2006

Recognizable Product Names and Company Names

There seems to be a great deal of interest in the business press regarding product names and company names.

The press appears intrigued by the name development process and I’m more than happy to demystify the process in a recent article.

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Posted by William Lozito at April 7, 2006 1:49 PM
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1 Comment

I've always thought I was very good with coming up with names, particularly for websites, but it's always a little frustrating when you think that you've put a lot of thought into it and find out that the name you thought of is already taken. Great article, by the way.

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