April 1, 2006
Maytag Caught in a Brand Architecture Whirlpool
Whirlpool has just completed the buyout of 115 year old Maytag and will immediately start integrating the companies. The hoary old Maytag name came with a $2.6 bil price tag, including Whirlpool’s assumption of Maytag’s debt.
I’ll have more on this Monday, April 3rd. I do know that Maytag will continue to be sold as a Whirlpool brand. The ancillary Maytag brands, like Jenn-Air and Amana, will probably remain on under the Whirlpool banner.
Whirlpool has published a special section of their website containing information on the acquisition for customers, investors, employees, retirees, media and trade partners.
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