April 6, 2006
Links Du Jour
- Slowboy is a good name, really - Would you name a race car company “Slowboy”? An interesting case where pretty basic brand name research might have helped.
- Thomas A Edison on Inventing - Tom Asacker's hilarious interview with Esther Lee on Coke’s new slogan, Happiness in a Bottle, and brand strategy.
- Something Fishy About BabelFish Machine Translation - Machine translations can be pretty funny...until you start needing them for business. Makes me wonder how a machine translates your product name, slogan or advertising copy.
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