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April 6, 2006
Links Du Jour
- Slowboy is a good name, really - Would you name a race car company “Slowboy”? An interesting case where pretty basic brand name research might have helped.
- Thomas A Edison on Inventing - Tom Asacker's hilarious interview with Esther Lee on Coke’s new slogan, Happiness in a Bottle, and brand strategy.
- Something Fishy About BabelFish Machine Translation - Machine translations can be pretty funny...until you start needing them for business. Makes me wonder how a machine translates your product name, slogan or advertising copy.
Technorati Tags: Slowboy, BabelFish, Happiness in a Bottle
Posted by William Lozito at April 6, 2006 9:00 AM
Posted to Automotive
| Beverages
| Brand Name Research
| Brand Naming
| Marketing
| Product Naming
| Slogans
| Taglines
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