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April 4, 2006
Links Du Jour
- Starbucks vs The DoubleShot Coffee Company For Naming Rights - Starbucks is losing friends in the coffee industry because it beats up on the little guys for supposedly trading on their product names.
- Verizon fined for DC Graffiti Campaign - Verizon is not above putting their company name all over the sidewalks if it will help boost sales. But getting fined after breaking the law is probably not the best way to run a product naming campaign.
- More Baby Boomers = More Nostalgia in Ads - People doing brand name research for this target market have to find more and more nostalgia-based touchpoints that hearken back to when today's oldsters were in their twenties.
Technorati Tags: Starbucks, DoubleShot, Verizon, Baby Boomers
Posted by William Lozito at April 4, 2006 12:19 PM
Posted to Beverages
| Brand Name Research
| Brand Naming
| Branding
| Company Naming
| Marketing
| Naming
| Product Naming
| Telecommunications
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