Links Du Jour: Name Wire: The Product Naming Blog

April 28, 2006

Snakes on a Plane: The Airlines Weigh In - Some names just beg for controversy, and this one is no exception. I think these guys have done their branding research and are stirring up trouble just for its promotional value. For those of us who don't even like the IDEA of snakes on a plane, the likelihood of actually running into an airborne serpent is low.
GPS Being Used As a Marketing Tool - Here's a cool way to promote your company name: get it installed into people's GPS units. So, when folks are looking for some address, your logo pops up--presto!--just a block away from their intended destination. Dunkin' Donuts and Cold Stone Creamery have already embraced this technology...
The iPod Will Lose its Grip on Podcasts - Or at least Steve Rubel predicts. Kind of a funny idea when you consider the product names iPod and Podcast are clearly linked, but with the introduction of BerryCast for the Blackberry, I have to admit I see some grim times ahead for the iPod version. Blackberrys will be easier to use. And you gotta love the name.

Posted by William Lozito at April 28, 2006 12:09 PM
Posted to Brand Naming | Branding | Consumer Electronics | Marketing | Product Naming

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