the product naming blog

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April 26, 2006

Links Du Jour

  • - Here's a novel way to get your product name and URL out there: on the torsos of sheep. And it works...
  • - Some pharmaceutical product names and slogans, like Mucinex (Mucinex in, Mucus out) are pretty gross. Now they are graphically disgusting as well thanks to in-your-face ads and yucky web games that make you remember the brand names. The branding research going on must really be gross...
  • - Nationwide is offering to put your name beside theirs on Times Square as part of its Life Comes At You Fast promotional campaign. This technique is an interesting mix of personal branding with promoting a company name.

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Posted by William Lozito at April 26, 2006 1:24 PM
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