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April 24, 2006
Links Du Jour
- Miller likes look of Instant Cool Can - This can has to be great news for beer lovers but I would imagine that Miller will have to do some serious brand name research and come up with a new name for the beer that gets put in this can. It's called the I*C*Can, an unfortunate name because it sounds like "I See Can", but I am sure Miller will rename this when they fill it.
- I'll have a Guinness float with a Jameson chaser! - Ben and Jerry's made an untypical naming blunder here. We linked to this story on April 12, before the news broke about the brand name's murky past. This just goes to show you that brand naming research is crucial, even for fun loving dudes like Ben and Jerry.
- How Routine Kills Brands - Interesting blog on how to keep your brand name fresh in people's minds.
Technorati Tags: Miller, Ben and Jerry's
Posted by William Lozito at April 24, 2006 9:18 AM
Posted to Beverages
| Brand Name Research
| Marketing
| Spirits
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