the product naming blog

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April 21, 2006

Links Du Jour

  • - You gotta love the guys at Owens Corning who have given the Pink Panther, their insulation brand icon, his own blog. The Pink Panther, despite the fact he cannot talk, is practically a brand name unto himself and---surprise, surprise---when he starts blogging, he has LOTS to say. I want to see if his arch nemesis, Inspector Clouseau, gets HIS own blog.
  • - A new social site with an interesting name to help women socialize safely is set to be a direct marketing tool for advertisers looking to reach the 30-50 year old female demographic.
  • - These guys are serious. With names like “Big OX” and “OGO” is seems like some brand name research in order. Right now you can get products with names like “Mountain Breeze”, or “Mint Escape” or “Tropical Breeze”.

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Posted by William Lozito at April 21, 2006 9:56 AM
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