Links Du Jour: Name Wire: The Product Naming Blog

April 21, 2006

The Pink Panther Energy Blog - You gotta love the guys at Owens Corning who have given the Pink Panther, their insulation brand icon, his own blog. The Pink Panther, despite the fact he cannot talk, is practically a brand name unto himself and---surprise, surprise---when he starts blogging, he has LOTS to say. I want to see if his arch nemesis, Inspector Clouseau, gets HIS own blog.
Sisterwoman Promises Social Networking Without the Risk - A new social site with an interesting name to help women socialize safely is set to be a direct marketing tool for advertisers looking to reach the 30-50 year old female demographic.
Canned Oxygen Could Be The Next Bottled Water - These guys are serious. With names like “Big OX” and “OGO” is seems like some brand name research in order. Right now you can get products with names like “Mountain Breeze”, or “Mint Escape” or “Tropical Breeze”.

Posted by William Lozito at April 21, 2006 9:56 AM
Posted to Beverages | Brand Name Research | Marketing | Naming | Product Naming

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