April 19, 2006
Links Du Jour
- f-shaped reading patterns - Interesting blog on exactly what readers read when they pull up your web page. Crucial brand research for the web generation.
- Ode to Mayor McCheese - This famous name from McDonald's past life is now gone. The Mayor's name was a sort of weird miracle of brand naming, and one of Ronald's best friends.
- Knight Rider Could Only Wish - The Pontiac Solstice takes center stage in a New Comic called "The Rush", a traditional and excellent way of placing a brand name among hip consumers.
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