the product naming blog

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April 17, 2006

Links Du Jour

  • - Britney has a new scent called "In Control". Possibly not the best product name for a perfume from this particular artist.
  • - Products stuck on web sites mired in OED spellings may be getting short shrift from Google. If this blog is right, brand naming may turn away from the Queen's English once and for all.
  • - There's something about linking the assurance "100 calories" next to a product name that makes it sell. Somebody did their brand research and figured that 100 calories was a splurge but not necessarily a no-no.

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Posted by William Lozito at April 17, 2006 8:51 AM
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