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April 14, 2006

Links Du Jour

  • - EchoStar may want to "tivo" this decision recently handed down by the courts. EchoStar says it is the "scapegoat" for similar products offering
    the same service.

  • Body Shop's popularity plunges after L'Oreal sale - Consumers are tougher and tougher about the authenticity of their socially responsible product names, and sales prove it.

  • - Marketing for Altoids and Lifesavers brand names is set to be pumped up by Wrigley's, who is also going to put some serious funding behind Creme Savers.

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Posted by William Lozito at April 14, 2006 8:26 AM
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