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April 14, 2006
Links Du Jour
- TiVo vs. EchoStar - EchoStar may want to "tivo" this decision recently handed down by the courts. EchoStar says it is the "scapegoat" for similar products offering
the same service. - Body Shop's popularity plunges after L'Oreal sale - Consumers are tougher and tougher about the authenticity of their socially responsible product names, and sales prove it.
- Curiously Underfunded - Marketing for Altoids and Lifesavers brand names is set to be pumped up by Wrigley's, who is also going to put some serious funding behind Creme Savers.
Technorati Tags: TiVo, EchoStar, Altoid, Lifesavers, L'Oreal
Posted by William Lozito at April 14, 2006 8:26 AM
Posted to Brand Naming
| Branding
| Company Naming
| Consumer Electronics
| Food
| Health and Beauty
| Marketing
| Naming
| Product Naming
| Trademarking
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