April 13, 2006
Links Du Jour
- Starbucks Claims Right to Doubleshot phrase - Is the term "Doubleshot" solely a Starbucks product name or a generic industry term? The courts may decide.
- You've SaidWa. Now it's time to VisitMo. - Postal codes are being used as brand states...and we might be seeing a trend. A new frontier in brand naming...
- Saturn Changes Ad Slogan. Hopes For The Best. - The new slogan may be a departure in brand values. The brand name is now 15 years old!
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