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April 12, 2006
Links Du Jour
- Ben and Jerry’s Pours the Perfect Pint - The new product name is Black and Tan. Only those two would float a beer flavored ice cream...
- Dunkin' Donuts makes America go - Simplicity and everydayness is behind the new strategy to promote this truly ubiquitous product name.
- United Nations bans traditional Chinese fonts - serif fonts next? - It's interesting to see that the UN even has this power, and certainly an article that makes you wonder what it will do to Chinese product names and what the UN could do to fonts we use to promote OUR brand names.
Technorati Tags: Ben and Jerry's, Black and Tan, Dunkin' Donuts, United Nations, Chinese Fonts
Posted by William Lozito at April 12, 2006 7:52 AM
Posted to Brand Naming
| Branding
| Food
| Marketing
| Product Naming
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