April 11, 2006
Links Du Jour
- Keyword Purchases Not a Trademark Use - Merck v. Mediplan Health Consulting - The courts have handed down another decision regarding keyword poaching…and this time the news isn’t good. Possibly a setback in protecting brand names.
- Mariah Carey to Launch Fragrance Line with Elizabeth Arden - Yet another big star has her own fragrance, and yet another product can be had that bears her name and distinctive figure. She now joins ranks with Donald Trump.
- Optimum Zen - There's nothing like associating Zen Buddhism with a cereal brand name! Brand Builder is having a ball with this particular product name.
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