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April 7, 2006
Links Du Jour
- Book Review: Influence - Science and Practice - Guy Kawasaki has posted an interview with the author of Influence - Science and Practice by Dr. Robert Cialdini, a psychology professor at Arizona State University. Guy feels the book is sure to make you a better business person.
- Checking back with fedexfurniture.com - AdFreak updates us on the naming spat between FedEx and Fedexfurniture.com, a site that sells furniture made completely of...FedEx boxes.
- Redbull Flugtag Advergame - This is an interesting way in which companies are getting their brand names across - via video games that co-promote other product names.
- Maybe there is a Sucker Born Every Minute - Wacky brand names given to weird products that claim to provide, amazingly, peace in a bottle and diamond filtered vodka. Must be read to be believed. This is possibly the outer limits of brand name research.
Technorati Tags: Influence, Guy Kawasaki, Robert Cialdini, FedEx, Red Bull, Flugtag
Posted by William Lozito at April 7, 2006 6:52 AM
Posted to Beverages
| Brand Name Research
| Brand Naming
| Branding
| Company Naming
| Consumer Electronics
| Marketing
| Naming
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