April 7, 2006
Is Comcast's Smartplay a Smart Brand Naming Move?
Smartplay might be the brand name for the new Comcast quadruple play offering.
Comcast's new quadruple-play telephone, Internet, television, and wireless business device is probably going to have its own product name, insiders report, after noting that the company has just trademarked the Smartplay name, which can be used for telecommunications and internet services, VOIP, wireless services, and broadcasting.
I think it's a smart and logical move to offer a new brand in this instance, because Smartplay will be co-offered with Sprint Nextel, meaning that it is unlikely that there will be a squabble over product naming.
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