April 13, 2006
Google Changes Its Brand Name To Enter The Chinese Market
You may have seen the recent announcement of Google changing its name to enter the Chinese market. Chinese consumers found Google difficult to pronounce.
The new Google brand name in China is Gu Ge, which means "song of the harvest of grain". I'm not sure how the translation of Gu Ge fits in with Google's business, if at all. Maybe the meaning of the name is a metaphor for Google's mission to organize the world's information and make it universally accessible and useful.
China has the greatest number of Internet users and that will only continue to grow exponentially. But I think it's fair to say most companies would give strong consideration to changing their name to be able to reach more consumers than anywhere else in the world.
Posted by William Lozito at April 13, 2006 10:20 AM
Posted to Brand Naming
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