April 24, 2006
Earth Day: The Products Are Great; The Brand Names May Not Be
April 22nd was Earth Day, which puts into focus Earth-friendly products and brand names for today.
I think that the people at Coolhunting have found an interesting array of Earth-friendly products that appeal to those of us interested in saving the planet; they also have directed us to the “Preserve” range of disposable plates.
There can be no doubt that social activism and concerns should have a direct link to brand naming and brand name research. At least one store has made its entire focus on environmentally friendly products, including, amazingly, composting toilets and “woody pens” from the amusingly and forthrightly named Goodkind Pen Company.
I think the company name is OK, but the product name “woody pen”...may need some work.
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