the product naming blog

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April 24, 2006

Earth Day: The Products Are Great; The Brand Names May Not Be

EarthApril 22nd was , which puts into focus Earth-friendly products and brand names for today.

I think that the people at Coolhunting have found an interesting array of Earth-friendly that appeal to those of us interested in saving the planet; they also have directed us to the “” range of disposable plates.

There can be no doubt that social activism and concerns should have a direct link to brand naming and brand name research. At least one has made its entire focus on environmentally friendly products, including, amazingly, and “” from the amusingly and forthrightly named Goodkind Pen Company.

I think the company name is OK, but the product name “woody pen”...may need some work.

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Posted by William Lozito at April 24, 2006 10:38 AM
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1 Comment

I totally forgot about Earth day. I was quite active with environmental work when I was younger but not so much now.

Thumbs up for eco-friendly products. SOme of them are pretty amazing.

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