April 2, 2006
Does the Wal-Mart Exsto Men’s Clothing Brand Name Stand Out?
This is a fitting name (pun intended) for the image Wal-Mart wants to present. Exsto is Latin for "stand out, project, be conspicuous, be visible." Just what anyone looking for style wants to do.
Admittedly, not too many of Wal-Mart’s customers speak or read Latin. Many are Latin-American, however, and may think of the Spanish esto, meaning "this." As in "this is the one."
What do you think of the new Exsto brand name?
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