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April 11, 2006

Busch Gardens: A Branding Experience That Describes

Busch Gardens has made a wise name change, rebranding both theme parks by the experience each park offers, rather than the geographic locations of the parks.

  • Busch Gardens Williamsburg is now Busch Gardens Europe to describe the experience.
  • Busch Gardens Tampa is now Busch Gardens Africa, again, to describe the experience.

The revitalized descriptive rebranding is a shrewd move by Busch. Vacationers don’t go to Busch Gardens because it’s in Tampa, for instance. They go for the experience. Nicely described with the new names.

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Posted by William Lozito at April 11, 2006 11:17 PM
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