April 11, 2006
Busch Gardens: A Branding Experience That Describes
- Busch Gardens Williamsburg is now Busch Gardens Europe to describe the experience.
- Busch Gardens Tampa is now Busch Gardens Africa, again, to describe the experience.
The revitalized descriptive rebranding is a shrewd move by Busch. Vacationers don’t go to Busch Gardens because it’s in Tampa, for instance. They go for the experience. Nicely described with the new names.
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