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April 18, 2006

Brand Naming: Tsubi Steps on Tsubo for the Last Time

TsuboSydney jeans label Tsubi is the new up-and-coming fashion brand name from Oz - it even got the nod from U.S. fashion magazine W.

But its rise in the U.S. seems to be roadblocked by a California footwear company with the brand name Tsubo, who is of Tsubi for trademark infringement in the U.S.

The Tsubo brand name has been registered in Australia since 2000 and has been informally petitioning Tsubi to change its name since its first trademark was registered in 2002. Tsubo is also taking Tsubi to court over using suspiciously similar typefaces in some of its brand marketing and a suspiciously similar logo.

Tsubi, you may recall, made its name by sending dozens of rats down a runway during the 2001 Fashion Week in Australia…and I think I smell one of them coming back to haunt them now.

If you love shoes, check out this great . To keep current with up-and-coming fashion brands and news, read , , and .

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Posted by William Lozito at April 18, 2006 11:26 AM
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