April 18, 2006
Brand Naming: Tsubi Steps on Tsubo for the Last Time
Sydney jeans label Tsubi is the new up-and-coming fashion brand name from Oz - it even got the nod from U.S. fashion magazine W.
But its rise in the U.S. seems to be roadblocked by a California footwear company with the brand name Tsubo, who is suing the founders of Tsubi for trademark infringement in the U.S.
The Tsubo brand name has been registered in Australia since 2000 and has been informally petitioning Tsubi to change its name since its first trademark was registered in 2002. Tsubo is also taking Tsubi to court over using suspiciously similar typefaces in some of its brand marketing and a suspiciously similar logo.
Tsubi, you may recall, made its name by sending dozens of rats down a runway during the 2001 Fashion Week in Australia…and I think I smell one of them coming back to haunt them now.
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