April 27, 2006
Brand Naming: This Fragrance Was Made for Lovin' You
It seems to me that very few blood spitting, make-up wearing heavy metal bands have the right name for a fragrance. Motley Crue and Def Leopard, for instance, are two difficult brand names to imagine as a cologne or perfume. But, Kiss just happens to have a scent-friendly brand name despite their pretty scary image.
The Kiss line will to include a fragrance, shower gels and body sprays. The ads will link the distinctive make up worn by the band (and its dragon-tongued lead singer, Gene Simmons) with, interestingly, Venetian masks (that’s some good brand research at work).
The slogan will read “You never forget your first…” with the traditional Kiss logo, followed by the tagline “Fragrances Made For Lovin’ You”, referencing the group’s hit song “I was made for Loving You”.
I think this is pure nostalgia branding at work, of course, but Kiss has always been a bit different and the scent will stand apart from the tamer offerings by such celebrities as Britney and Mariah.
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