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April 10, 2006

Brand Naming: GO Nintendo

Gamers around the world are anxiously awaiting the launch of the fifth generation Nintendo machine, which many believe will be called “GO” (which means “five” in Japanese).

I wonder how this product name will play since the word GO is also the name of an ancient board game that has thousands upon thousands of followers across Asia and which is revered in Japan.

I think it would be like Nintendo calling its next Gameboy console "Chess".

This Engadget post has stirred up a lot of comments about whether GO is a good product name or not. For more information and to follow this story, check out this post at the GWXworld: Decoder? blog.

Technorati Tags: Nintendo, Nintendo GO, GO

Posted by William Lozito at April 10, 2006 11:50 AM
Posted to Brand Naming | Consumer Electronics | Marketing | Product Naming

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