April 10, 2006
Brand Naming: GO Nintendo
Gamers around the world are anxiously awaiting the launch of the fifth generation Nintendo machine, which many believe will be called “GO” (which means “five” in Japanese).
I wonder how this product name will play since the word GO is also the name of an ancient board game that has thousands upon thousands of followers across Asia and which is revered in Japan.
I think it would be like Nintendo calling its next Gameboy console "Chess".
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