March 30, 2006
Product Naming: Wine Names Bring Out the Animal In Us
In my previous product naming post, I commented on the new product naming strategies the wine industry has embraced, including their move away from staid old estate names towards funkier names like "Fat Bastard" and "Marilyn Merlot".
The brand naming trend in wine has continued to move downscale, centering around animal names and references, with wines like "Monkey Bay" and "Smoking Loon" outselling new non-animal brand names by almost 3 to 1.
I think customers just want wines that look cute on the table, and names like "Yellow Tail" seem to appeal to the drinker at the lower end of the wine scale (between $8-$12 per bottle).
In fact, when it comes to wines, downscale packaging with a funky label seems to work - plastic corks, even boxed wines are being snapped up by customers looking for an appealing quaff. My favorite animal name still is Goats-Do-Roam, from South Africa (referencing the Côtes du Rhône region).
Check out these wine glasses for another laugh. If you'd like to keep up on the latest wine information, I highly recommend the Vinography blog. But first, read about Manly Merlot and Other Oxymorons from fellow Minnesotan Doug Williams' blog.
TrackBack URL for this entry:
Listed below are links to weblogs that reference Product Naming: Wine Names Bring Out the Animal In Us:
» Links Du Jour 06-12-06 from Strategic Name Development Product Naming Blog
Smell the terroir! - You have to love Fred Franzia, the maker of the popular "Two Buck Chuck" wine brand (how's THAT for wine brand naming?) This guy is on a mission to bring wine to the masses, having claimed that "no bottle of wine is worth more tha... [Read More]
Tracked on November 15, 2006 7:53 PM
Tracked on October 25, 2008 9:58 PM
» French Wine Naming Finally Gets Real With THE Brand Name from Name Wire: The Product Naming Blog
A new series of wine brand naming from France is on its way to the USA. It is called THE Wines and they should be here next month. French wines have an interesting problem. Both serious wine drinkers and casual buyers agree that wines from France are w... [Read More]
Tracked on November 12, 2010 10:43 AM