March 24, 2006
Product Naming: Motorcycle Names May Unlock the Male Mind
I read a very interesting article posted on Total Motorcycle Forum, explaining how motorcycle brand names in India are capturing the elusive male mood.
Some of the brand names developed by HERO Honda Motors, India, include Splendour (the world’s top selling motorcycle), Achiever, Pleasure, Passion, Karizma, and Glamour. HERO Honda itself is a company name that captures the idea of men aspiring to be heros.
It seems to me that motorcycles are no longer just an inexpensive way to get around - they are aspirational brands and style products, reflecting as much about you as your clothes, or so claim the people at Suzuki, who offer the brand names Heat and Zeus.
In the U.S., Honda sells a tremendous assortment of motorcycles, including the Elite, Ruckus, Scrambler, Rebel and Fatcat. Let's not forget Harley Davidson’s Sportster or the cool-to-be-overweight-reinforcing Fat Boy.
I am finding that other bike brand names are following suit. Guy Kawasaki, who has a very successful business blog, may be interested to know that when it comes to aspirational product names for motorcycles, his namesake’s brands are the most dour, including the Kawasaki Eliminator and Mean Streak.
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