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March 29, 2006

Product Naming: Lego My Eggo!

Lego EggoI just saw an FSI ad for Kellogg’s new Eggo breakfast offering resulting from a promotional partnership of Eggo® and Lego®.

Not only does it make sense to create kids breakfast food in the playful form of a Lego, but the combination of the two product names, Eggo and Lego create a perfect rhyme resulting in a memorable and sonorous brand name.

Rhyme, after all, is a sweet emotive experience. Perfect rhymes are an American birthright. Baby Boomers like me were literally raised on rhyme. We lived in a world populated with Dr. Seuss and Mother Goose; Ring Dings and Burger Kings; Dairy Queen and Lean Cuisine.

IZODSo, when creating product names that may eventually find a promotional partner, the rhyme factor is a legitimate consideration.

iPodUnfortunately, there are some product names that will never rhyme with anything: W, Tommy Hilfiger and Orville Redenbacker, for example, have infinitely poor prospects for promotional poetry.

On the other hand, many well-known brands, although they have yet to exploit it, possess the power of perfect rhyme that is waiting to be unleashed. Here’s just a smattering of potential product name partnerships ready to rhyme in prime time. Can you think of more?

  • Barbie and Arby
  • Wonder Bread and The Grateful Dead
  • iPod and Izod
  • Glade and Raid
  • Microsoft and Ann Taylor Loft
  • Apple and Snapple
  • Sara Lee and Applebee
  • Botox and Clorox
  • Prozac and Cadillac

Note from the product naming police: Remember, you can have many Eggos, but Eggo Lego is never Eggo Legos.

For more about this new product, Andrew Becraft's blog has an you should check out. So does Nick Vagnoni, in his .

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Posted by Diane Prange at March 29, 2006 8:37 AM
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1 Comment

Well, Hilfiger did spawn that "pull my finger" trend a while back (not a strict rhyme :-)

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