March 29, 2006
Product Naming: Lego My Eggo!
I just saw an FSI ad for Kellogg’s new Eggo breakfast offering resulting from a promotional partnership of Eggo® and Lego®.
Not only does it make sense to create kids breakfast food in the playful form of a Lego, but the combination of the two product names, Eggo and Lego create a perfect rhyme resulting in a memorable and sonorous brand name.
Rhyme, after all, is a sweet emotive experience. Perfect rhymes are an American birthright. Baby Boomers like me were literally raised on rhyme. We lived in a world populated with Dr. Seuss and Mother Goose; Ring Dings and Burger Kings; Dairy Queen and Lean Cuisine.
So, when creating product names that may eventually find a promotional partner, the rhyme factor is a legitimate consideration.
Unfortunately, there are some product names that will never rhyme with anything: W, Tommy Hilfiger and Orville Redenbacker, for example, have infinitely poor prospects for promotional poetry.
On the other hand, many well-known brands, although they have yet to exploit it, possess the power of perfect rhyme that is waiting to be unleashed. Here’s just a smattering of potential product name partnerships ready to rhyme in prime time. Can you think of more?
- Barbie and Arby
- Wonder Bread and The Grateful Dead
- iPod and Izod
- Glade and Raid
- Microsoft and Ann Taylor Loft
- Apple and Snapple
- Sara Lee and Applebee
- Botox and Clorox
- Prozac and Cadillac
Note from the product naming police: Remember, you can have many Eggos, but Eggo Lego is never Eggo Legos.
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