March 6, 2006
Product Naming: It's Dynamo
Houston's Major League Soccer team changed it's name from 1836 to Dynamo.
Last week, I blogged on the Houston 1836 Soccer team name blunder. As you may recall, they referred to themselves as 1836. Although this represented the liberation of Texas from Mexico, it was found offensive to many people of Mexican ancestry, who make up 20% of the Texas population.
"Dynamo is a word to describe someone who never fatigues, never gives up," said Team President and General Manager Oliver Luck, during a press conference this morning.
The new name, Dynamo, is a vast improvement over 1836. Names that consist of only numbers or acronyms are generally difficult to remember. What I like about Dynamo is that I consider soccer a very dynamic and high-contact sport.
For more about the re-naming of Houston's soccer team visit these blogs that I found to have some interesting debate: A Little Bit of Mark, The Houston Conservative, or Laurence Simon's Web site, which listed alternatives to the 1836 name submitted by Houstonians.
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