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March 31, 2006

Links Du Jour

  • - This may be the dullest product name and brand proposition for an airline in the history of flight. No wonder it is being grounded. There may be a place for irreverent product names that reference women's anatomy. Airline travel is not one of them.
  • - Dennis Forbes has a great piece on building the perfect domain name. This is a crucial element of many companies' product naming strategies. Take a look!
  • - Interesting thoughts from a person in the business. I'm not sure it will affect our brand name research, but maybe this is one of those blogs that make you go hmmmmm.
  • - Guy Kawasaki has some interesting tips on how to compete by simply pursuing excellence over competitive advantage.
  • - Interesting take on how to creatively build the perfect brand... and career.

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Posted by William Lozito at March 31, 2006 10:55 AM
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