March 30, 2006
Links Du Jour
- Five Million Down the Drain! - Dr. Pepper has nixed a $5 mil repositioning campaign that featured the "mashup" music of assorted rock and roll bands. Looks like the people doing the name research on this one decided against the weird term "mashup" as it applies to Dr Pepper (a "mashup" of 23 flavors) or else the music was just bad.
- I'm Not The Only Crazy Dude With A Treadputer - Could it be that a treadmill/desk mashup (there's that word again!) is the way to fight obesity while at work?
- Pier 1 Has a New Look - It's more modern, less wicker-ish. Looks like a slick revamp of a trusted brand name.
- Boutique Airlines - Another writer has latched on to our fascination with boutique airline product names.
- Mom Gets Cold, Kid Yells, Mom Yells, Medicine Advertised - Vicks shows mom getting out of hand in the pharmacy. An irreverent commercial that might add a touch of humor to the staid world of OTC brand names.
- Klansman ads promote Brazil radio station - Seems to me that some groups just do not deserve to be referenced in popular ads. Linking your product name to anything like the KKK is unwise. There's a point when being irreverent crosses the line into being offensive.
- Some eye-catching outdoor ad gimmicks from that are sure to amuse - This is the March 28th post, look at the entire collection at Advertising/Design Goodness. My favorite is the Scott Towel fountain - I think this gives real life to the product's brand proposition in regard to absorbency.
- Poducation - Podcasts are taking over the education sphere, and there are already companies out there that are acting as "podcast consultants". This has to be a new trend in product naming, one is called MPReach and helps teachers and students reach each other with thoughts, ideas, and educational materials via their ubiquitous iPods.
- Finally, Bazooka Joe Gets a Break - Remember Bazooka Joe? He was the main character in the little comics you got in Bazooka Bubble gum comics that also gave you the opportunity to order x-ray sunglasses and whoopee cushions. He's being relaunched by Topps to the tune of $4 million. This brand name was a staple of my childhood and I'm glad that he's getting another crack at life. Go, Joe!
Posted by William Lozito at March 30, 2006 1:37 PM
Posted to Beverages | Brand Naming | Branding | Consumer Electronics | Marketing | Media and Entertainment | Pharmaceutical | Product Naming | Retail | Travel and Tourism
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