March 10, 2006
Brand Naming: Planes, Trains, and Cliffriders?
The new Cliffrider by Tata Motors was recently launched at the Geneva Motor Show. It is described in a recent post on Autoblog as a “multi-utility vehicle”. I think the "MUV" is trying to be everything to everybody.
There seems to be a universal disdain in the blogoshpere for the company’s car, puzzlement over the name Cliffrider, and jokes about “bodacious tatas”. Tata is an eponymous name from the company's founder, Sir Jamshedji Tata, and Tata Motors is India’s largest auto group.
I think the Cliffrider brand name is unfortunate, but there is no excuse for the Cliffrider brand, which has to be one of the worst ever for a car, along with the Proton Chancellor. Cars are simply not supposed to ride cliffs, even cross-over concept cars.
Although India is the second fastest growing economy in the world after China, when it comes to brand naming, the emerging companies in India are still in the adolescent phase.
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