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March 20, 2006

Brand Naming: A Case of a Missing Vowel

Alphabet SoupMotorola popularized it with RAZR. Reebok pioneered the concept many years ago with RBK.

I’m talking about brand names or product names that have eliminated a vowel.

Check out this interesting article in the March 19th issue of the Boston Globe that identifies many product names that have eliminated a vowel:

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Posted by Diane Prange at March 20, 2006 4:00 PM
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