March 20, 2006
Brand Naming: A Case of a Missing Vowel
Motorola popularized it with RAZR. Reebok pioneered the concept many years ago with RBK.
I’m talking about brand names or product names that have eliminated a vowel.
Check out this interesting article in the March 19th issue of the Boston Globe that identifies many product names that have eliminated a vowel: Merchants X out A, E, I, O, and U
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» Links du Jour 09-08-06 from Strategic Name Development Product Naming Blog
Nokia just announced the company will change its naming nomenclature, following Motorola's lead. Nokia is going to embrace brand names rather than alphanumeric naming in future cell phones after seeing the success of brand names developed by competitor... [Read More]
Tracked on November 17, 2006 9:20 PM