February 27, 2006
Product Naming: The Love of "Live"
I reported last week on technology companies' love for the word "live".
As you may know, Advanced Micro Devices uses the word for AMD LIVE!, Intel uses Viiv for its dual core chip (the name rhymes with "live"), and Microsoft is now offering betas of Windows Live and Office Live, which are online versions of their operating system and productivity software, respectively.
Apparently, Microsoft is really in love with "live". Its new anti-virus, anti-spamming service is called Windows OneCare Live.
As I asked in my earlier post, is this too much of a good thing?
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