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February 27, 2006

Product Naming: The Love of "Live"

Windows LiveI reported last week on technology companies' love for the word "live".

Office LiveAs you may know, Advanced Micro Devices uses the word for , Intel uses for its dual core chip (the name rhymes with "live"), and Microsoft is now offering betas of and , which are online versions of their operating system and productivity software, respectively.

OneCare LiveApparently, Microsoft is really in love with "live". Its new anti-virus, anti-spamming service is called .

As I asked in my earlier post, is this too much of a good thing?

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Posted by William Lozito at February 27, 2006 12:19 PM
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