the product naming blog

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February 21, 2006

Product Naming: "It's Alive!"

What is this romance that technology companies have with the word "live"?

AMD-Live!As you may know, Advanced Micro Devices (AMD) is introducing a new chip and logo that is licensed to appear on hardware and software that meets its specifications. It's called ""

Intel ViivThis is response to , a dual core chip that works with the yet to be released Windows Vista OS.

It's interesting to note that Intel says that VIIV rhymes with "live". A great example of the adage imitation is a sincerest form of flattery.

Microsoft Live But wait, Microsoft just introduced , which has nothing to do with computer chips or Windows Vista Operating System. It's Microsoft's attempt to offer web-based software services to blunt the Google threat, among others.

I can think of another technology name with "live" in it - Adobe Go Live, web development software.

I found this post confusing to write and my guess is consumers will find the ADM-Intel-Microsoft Live brand names confusing, too.

It's too much of a good thing, I think.

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Posted by William Lozito at February 21, 2006 2:24 PM
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