« Product Naming: A Powerful Positioning Tool | Main | Product Naming: Digital Flatscreen TV Naming Goes Coined »
February 21, 2006
Product Naming: "It's Alive!"
What is this romance that technology companies have with the word "live"?
As you may know, Advanced Micro Devices (AMD) is introducing a new chip and logo that is licensed to appear on hardware and software that meets its specifications. It's called "ADM Live!"
This is response to Intel's VIIV, a dual core chip that works with the yet to be released Windows Vista OS.
It's interesting to note that Intel says that VIIV rhymes with "live". A great example of the adage imitation is a sincerest form of flattery.
But wait, Microsoft just introduced Microsoft Live, which has nothing to do with computer chips or Windows Vista Operating System. It's Microsoft's attempt to offer web-based software services to blunt the Google threat, among others.
I can think of another technology name with "live" in it - Adobe Go Live, web development software.
I found this post confusing to write and my guess is consumers will find the ADM-Intel-Microsoft Live brand names confusing, too.
It's too much of a good thing, I think.
Technorati Tags: ADM Live, Intel VIIV, Microsoft Live, Technology Naming
Posted by William Lozito at February 21, 2006 2:24 PM
Posted to Brand Naming
| Consumer Electronics
| Marketing
| Naming
| Product Naming
Trackback Pings
TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/3131
Leave a comment