February 1, 2006
Company Name Changes: Tough but Often Necessary
We have been tracking company name changes in the U.S. and you might find it interesting to know that there were more than 750 company name changes in 2005.
As you can imagine, changing a company name is a wrenching experience as there are often strategic, linguistic and emotional considerations. That latter consideration, I have found, is the most challenging for a company to deal with. We tend to get attached to the known and this is especially so for a name – company, brand, service or otherwise.
To learn more about this subject, you can go to a Crain’s Chicago Business article where my thoughts are included.
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